Loesch Verpackungstechnik GmbH in Altendorf is the leader in technology and quality when it comes to machine programs in the area of automatic wrapper for sweets and chocolate as well as long-life bakery products, chewing gum and non-food articles.
The collaboration with Struppler Industriedesign began at the occasion of Interpack 2011 when GW05 was redesigned. Our team was creating partner for the design of the engine and the protection on the side of the user. In the course of the optimization process that is constantly taking place we also optimized the corporate design for LoeschPack. The newly defined guiding principles were made visible and sizeable due to the new corporate design. The consistent appearance of the trademark is stronger and the recognition value has been permanently established. We applied the new corporate design to different engines such as WKM, LRM and LTM.
Team members: Benjamin Baum, Sebastian Frank.