In their book “Creativity”, David Eagleman and Anthony Brandt describe “that the future enables, but requires, more creativity. Creativity is the most important future resource. More creativity is possible because there is more inspiration”.
Horst W. J. Rittel also explains in his book Design Thinking, “that design as a vision of visions of the future is increasingly perceived as a field of competence that critically analyzes the vision of the transformation of our way of life in the 21st century, shapes it visionarily and communicates it democratically.” In order to promote the creative process of brainstorming, we rely on processes that are based on different design methods and geared to the user and his needs. Design Thinking as an approach to creative problem solving and innovation development. “Designing” does not mean beautifying it. In design processes, problems are solved and, through creative techniques, targeted innovations are developed that incorporate business, social and technical factors.
This method is therefore a good approach to developing both products and services that are based on people and their needs. The challenges of today’s markets are too complex to be solved only by one inventor, one department or one company. In this way, not only the creativity of an individual is often in demand, but the knowledge spectrum of a broad-based team, in order to be able to recombine experiences, question existing ones, find new ideas and master the challenges. Collaborative approaches such as open innovation or open source, in which creative problem solutions are developed together, often stand out successfully. The basis of every design thinking process is a team that consists of different disciplines, departments and hierarchies.
One of the benefits for the team is the multi-faceted perspectives and experiences each member contributes, because creativity is the reformation of information. By exchanging the members in the design process with each other, the newly acquired knowledge can be reshaped to fill gaps between individual concepts and ideas. This can be used to define the solution to a problem that an individual probably would not have encountered.
“As important as human creativity was in the past, it becomes so important on the way to the future. Whether in everyday life, at school or in companies – everywhere we go together into a future that compels us to constantly reconsider our image of the world. “(D. Eagleman & A. Brandt)